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This web page kitos.co.uk had the following in the homepage, "When you are looking for an italian restaurant in sheffield look no further than kitos italian restaurant situated on Chesterfield Road." We saw that the webpage stated " Set in a friendly and warm atmosphere, our family run restaurant specialises in serving homemade italian food." It also said " At kitos you can enjoy traditional homecooked pastas and pizza dishes. Come and visit us to enjoy our friendly atmosphere and excellent service. If you would like to find out more, call us today to book your table." The header had Sheffield Italian as the highest ranking optimized keyword. It is followed by Kitos Italian Restaurant, Italian Food, and Best Italian Sheffield which isn't as ranked as highly as Sheffield Italian. The next words kitos.co.uk used was best pizza sheffield. homemade italian food was included but will not be understood by search crawlers.